SEO Pointers for WordPress Blogs
WordPress gives you numerous choices for search engine optimisation.
However, WordPress already has most of the capabilities you need for successful optimisation, and no plugins are required (we’ll get to those in a minute).
You should also do some things that require neither special tools nor knowledge.
Use phrase search
Below, you’ll find some suggestions for making use of keyword phrases. There are several places you can look for keyword ideas.
The most popular tool is the Google Keyword Planner.
Ubersuggest and similar software can also be helpful.
Although specific keyword phrases might not be as vital as once, they are helpful. If you type in “buy a used car” and “buy a used car,” you’ll receive different results.
To increase your content’s visibility in search results, you should not just optimise it for the main keyword you’re going after (say, “buying a used car”), but also for closely related terms like “buying a used car.”
However, it’s important not to “over-optimise,” as the phrase goes. “A little too perfect” and “a little too much” are signs of over-optimisation, which means doing too much.
While Google demands that we increase blog traffic, the search engine doesn’t value our efforts. It’s the truth, but it doesn’t make any sense. Keep it in mind as you put the following suggestions into practise.
The title should always contain the keyword.
WordPress is preconfigured to mechanically generate H1 tags for your article title. H1 (or Heading 1) is the best option regarding heading sizes.
Keep the title brief as well. It’s arguable how long a title should be, but the sweet spot is between 65 and 70 characters. It’s possible that even that much is too much.
Keyword encoding in a URL
Your URL should be as straightforward to remember as possible. If the title of your post is “25 Awesome Things to Do in Miami Beach,” you can shorten the URL to “things-to-do-miami-beach.”
The post starts by focusing on one primary keyword.
Another helpful tip is to include the keyword at the beginning of the text.
Not necessarily in the beginning, but within the first one hundred words is preferable.
Again, “over-optimisation” is a significant problem. If the term you’re looking for isn’t among the first hundred words, don’t worry about it. Search engines will be more likely to index your post if the title clearly describes the information it contains.
Put in subtitles
Your content will benefit significantly from using subtitles.
They serve as a structure for the post.
To begin, subheadings supply a structure essential for human readers and search engine crawlers. Search engines rank structured content higher.
2) They help the reader grasp the message being conveyed.
They make the post more readable for the intended audience. Most readers, when given a page, will skim it. They skim the text in search of subtitles that will tell them whether or not to read further.
Third, they give you more room to insert search phrases that will be useful.
Subtitles give you an additional chance to emphasise to search engines what you consider to be the most critical components of your content by using header tags.
The post’s headline should only ever appear in an H1 tag, but additional subheadings are welcome in their H2 tags.
After the subtitles are in place, the H3 tags can be inserted.
Similar terms and expressions
Subtitles should ideally include terms that make sense in the given context. You can use them liberally throughout your work. However, ensure they add to your argument rather than distract from it. Don’t just throw a keyword term into a topic to make it longer. You and your readers will suffer from the “thin” content that will follow this strategy.
Metadata can help you optimise your images for search engines.
Search engine picture recognition has improved, but it has a long way to go before matching human performance.
WordPress makes this a breeze. When viewing or editing a photo in the media library, you will see fields where you can insert relevant information.
Alternative Caption Filename
The “Alt-Text” of an image is the text displayed in its place. This text will be displayed in place of the accompanying image if the latter cannot be viewed.
When writing your alt text, keeping the needs of the visually handicapped in mind will be helpful.
You’ll have to describe your looks to a blind person.
Be succinct and minimise keyword stuffing, but if you’ve included an image related to your material, you’ll want to describe it in your own words.